The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
1 Billion Loan Officers Just Left The Industry | Ep. 1
In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? Conversations, engagement, and understanding your market—not just sales pitches.
In this episode, we’re breaking down why content that actually connects beats outdated sales tactics every time. You’ll learn how to use data the right way—to drive real business, not just look busy. Plus, we want your feedback! Drop your thoughts and let’s make this podcast exactly what YOU need hear.
00:00 Welcome to the MLO Project
00:56 Podcast Vision and Style
02:00 Guest Preparation and Expectations
03:09 Diving into Industry Trends
04:28 Social Media and Industry Perception
09:36 Effective Social Media Strategies
19:56 Analyzing Industry Data
25:25 Closing Thoughts and Future Episodes
Michael's HousingWire Article
Connect with us at mloproject@empowerlo.com
Go to OriginatorGrowth.com to become part of the community.
