Jason Frazier is a 16-year mortgage industry veteran, executive growth coach, award-winning marketer, strategic consultant, and fractional executive with a track record of challenging industry norms. He has held multiple C-level roles for retail and wholesale lenders, including as a former co-owner of a retail IMB. While leading Consumer Direct, he generated over $300 million in fundings.

Frazier serves as the Chief Growth Officer for 20/20 Vision For Success Coaching, CMO for Empower LO, and Founder of Broker CMO. His loan officer growth accelerator helps mortgage professionals scale with NO BS strategies. He also publishes the mortgage industry's only daily growth podcast, Growth Notes.

Recognized as a thought leader in the industry, he has been featured in Yahoo! Finance, USA Today, HousingWire, and NMP. He’s also a highly sought-after speaker, having made notable appearances at most major conferences. 

Michael McAllister founded Empower LO, a leading force in mortgage marketing automation. Originally a loan officer, he launched Empower LO in 2018 after developing a system to generate and convert internet purchase leads using marketing automation and paid advertising. Since then, Empower LO has become one of the most trusted names in mortgage marketing.

Under Michael’s leadership, Empower LO has generated nearly half a million exclusive mortgage leads, driving over $3.5 million in Google Ads spend. He was instrumental in introducing HighLevel to the mortgage industry in early 2019 and remains a go-to expert on marketing automation for loan officers. 

His work has been featured by some of the biggest names and publications in the industry. His mission is to empower loan officers with the tools, support, and automation they need to scale their businesses effectively.