Michael McAllister
Michael McAllister founded Empower LO, a leading force in mortgage marketing automation. Originally a loan officer, he launched Empower LO in 2018 after developing a system to generate and convert internet purchase leads using marketing automation and paid advertising. Since then, Empower LO has become one of the most trusted names in mortgage marketing.
Under Michael’s leadership, Empower LO has generated nearly half a million exclusive mortgage leads, driving over $3.5 million in Google Ads spend. He was instrumental in introducing HighLevel to the mortgage industry in early 2019 and remains a go-to expert on marketing automation for loan officers.
His work has been featured by some of the biggest names and publications in the industry. His mission is to empower loan officers with the tools, support, and automation they need to scale their businesses effectively.