Are You Paying Attention? Data Is the New Commission | Ep. 40 Artwork

The MLO Project

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The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.

Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.

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The MLO Project

Are You Paying Attention? Data Is the New Commission | Ep. 40

November 04, 2025 • Frazier • Episode 40

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In this high-energy episode of The MLO Project, Frazier and Michael come in hot fresh off AIME’s Fuse 2025, breaking down lessons, laughs, and the unexpected win of a 7:00 a.m. breakout session that packed the room.

Michael shares the behind-the-scenes story of his first “legit” Fuse experience, the vibes-only navigation system through the Gaylord Opryland, and why his High-Level Blueprint session had brokers buzzing before the sun came up.

This isn’t another tech talk — it’s a wake-up call for loan officers who’ve been sleepwalking through their CRM strategy. They dive deep into:

Why legacy CRMs are holding LOs hostage
Why Data is THE NEW Commission
The real leverage behind HighLevel (HL4 Mortgage Pros)
How top brokers are using automation and AI without losing authenticity
Why most LOs waste money on tools they don’t understand
The right mindset for implementing any system (hint: start with the goal, not the gadget)

Whether you were at Fuse or not, this episode gives you a front-row seat to what’s coming next in mortgage tech, content leverage, and operational dominance.

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