The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
Clickbait B.S.: When Media Headlines Lie | Ep. 35
In this episode of the MLO Project, hosts Frazier and Michael discuss the impact of media sensationalism, particularly focusing on a recent headline by HousingWire that inaccurately suggested that Equity Prime Mortgage (EPM) could no longer originate FHA loans. The hosts emphasize the importance of reading beyond headlines and understanding the broader implications of clickbait on both individual behavior and the mortgage industry. They also urge listeners to maintain focus on their roles in serving communities and promoting homeownership while being cautious of the distractions and manipulations often present in media and social media.
00:00 Introduction and Greetings
02:02 Current Events and Media Influence
03:24 The Role of Media in the Mortgage Industry
12:13 Case Study: HousingWire and EPM
23:46 The Importance of Personal Accountability
27:34 Conclusion and Call to Action
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
