The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
Adding Agents: Does This Webinar Strategy Actually Work? | Ep. 27
In this episode of The MLO Project, Frazier and Michael discuss one of the most underutilized lead-gen strategies in the mortgage industry right now: webinars.
They dive into how mortgage pros are using webinars to go direct-to-consumer, generate warm leads, and build real authority—without cold calling or spending a fortune. With tools like HighLevel making automation and follow-up simple, this isn’t just theory—it’s working in the field.
They also preview an upcoming live webinar with Chelsea Gardner, who’s crushing it with Facebook ads and webinar funnels.
If you’re serious about building a scalable lead engine, this one’s for you.
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TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
