The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
No Contest: Why HighLevel Is the Ultimate CRM for Loan Officers | Ep. 15
In this episode of The MLO Project, Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today.
They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their own experiences, they show how HighLevel streamlines operations, elevates marketing, and drives serious cost savings.
Thinking about making the switch? They also offer key advice: don’t go it alone—leveraging agency support is critical to unlock everything HighLevel can do for your business.
Hit play and find out why HighLevel isn’t just another CRM—it’s a full-blown growth engine.
Takeaways
- The platform offers extensive marketing and communication tools.
- Loan officers should avoid using HighLevel alone without support.
- HighLevel is easier to use than other CRMs like Salesforce.
- The platform integrates various marketing tools into one system.
- HighLevel's community support is unmatched in the mortgage industry.
- High Level allows for significant cost savings compared to traditional CRMs.
Join our HighLevel Facebook Group
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
