The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
The Content Machine: If You Are Ignoring AI You Are Choosing to Lose | Ep. 14
AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it.
They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects.
The key? Consistency, clarity, and adapting your voice—not letting AI sound like a robot. If you’re serious about staying relevant in today’s market, you need to know how to use these tools to your advantage.
Hit play and learn how to leverage AI the right way—before your competition beats you to it.
Takeaways:
- Loan officers need to understand AI's capabilities for effective use.
- Conversational AI improves the quality of outputs.
- Consistency in content creation is crucial for success.
- Effective AI use can save time and enhance productivity.
- Understanding your audience is key to effective AI prompts.
Chapters:
00:00 Introduction to AI in Content Creation
02:51 Understanding AI's Role in the Mortgage Industry
05:48 Effective AI Prompting Techniques
09:12 Building Custom GPTs for Content Generation
11:51 Creating Conversational AI for Better Outputs
14:58 Leveraging AI for Consistent Content Creation
17:59 The Process of Creating Custom GPTs
21:10 The Importance of Consistency in Content Creation
23:55 Future of AI in Content Marketing
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TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
