The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12
In this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven mortgage business.
Bryce shares how he went all-in during the COVID years by doubling down on agent relationships, mastering proactive communication, and building a repeatable, high-trust process that delivers results.
He also opens up about his leadership approach—personal development, real coaching, and helping his team define and reach their “desired future.”
Whether you’re a new LO or a veteran looking to level up, this episode is packed with real strategies and insights.
Hit play to learn from one of the best—and find out how to connect with Bryce for personalized consultation.
00:00 Introduction and Guest Welcome
00:45 Bryce's Podcast Experience
01:15 Impressive Loan Numbers
02:35 Bryce's Journey into the Mortgage Industry
05:00 Building Relationships During COVID
09:51 Cold Calling and Face-to-Face Meetings
17:39 Coaching and Team Development
18:55 Core Activities and Leadership Differences
19:39 Success Pillars and Self-Discovery
20:36 VIP Coaching and Real Estate Focus
21:57 New Aged Leadership Approach
28:17 Operational Strategies and Systems
29:44 Balancing Customer Experience and Efficiency
30:39 Proactive Communication and System Design
37:35 Leadership and Personal Development
40:37 Coaching and Consulting Services
Bryce Instagram: @bryce_gonser
Join our HighLevel Facebook Group
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
