Creative. Strategic. Direct. Jen Conley’s Mortgage Growth Formula | Ep. 7 Artwork

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The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.

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The MLO Project

Creative. Strategic. Direct. Jen Conley’s Mortgage Growth Formula | Ep. 7

March 04, 2025 • Frazier • Episode 7

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Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible.

In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients.

Jen gets real about the ups and downs of the industry and shares why taking control, building genuine relationships, and creating a balanced partnership with agents is the key to long-term success.

If you’re looking for creative, strategic ways to stay profitable and resilient, this episode is a must-listen. Hit play and learn from one of the best.

00:00 Introduction and Meeting Jen Conley

00:35 Jen Conley's Background and Heritage

01:48 Challenges and Strategies in 2024

02:55 Consumer Direct Marketing and Lead Conversion

06:05 Training and Supporting Agents

12:23 Emotional Impact of Home Ownership

19:44 Business Models and Market Realities

22:17 Recognizing Market Shifts Early

23:16 The NAR Settlement and Agent Awareness

24:12 Challenges with DOJ and Agent Reactions

25:28 Contrarian Approach to Business

26:42 The Power of Storytelling in Radio