The MLO Project
Dismantling the Status Quo, One Episode at a Time.
The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.
Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.
The MLO Project is presented by Empower LO
The MLO Project
TCPA & A2P Uncensored: The Texting Rules That You F'n Hate! | Ep. 6
Texting your leads and clients? You better know the rules.
In this episode of The MLO Project, Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines.
Too many LOs are winging it when it comes to text marketing—don’t be one of them. Learn the right way to leverage messaging while protecting yourself and your business.
Hit play and get compliant before it’s too late.
00:00 Introduction to TCPA and A2P Compliance
02:18 Understanding TCPA: History and Importance
06:01 A2P Messaging: What You Need to Know
12:09 Navigating A2P Registration Challenges
18:16 Key Takeaways for Loan Officers on Texting Compliance
19:41 TCPA Regulations: What You Must Know
25:33 The Impact of Non-Compliance and Industry Responsibility
Connect with us at themloproject@empowerlo.com
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